Marketing Technology
Technology Marketing and Communications Service
Getting your technology noticed
And a proper marketing process is about identifying customer needs, adapting your “product” to meet that need, and getting the right person to know that you can fulfil their need, so that you can “close” on the sale! It is not just about creating fancy brochures, a company logo and a few generic press releases.
Burgundy Gold Ltd specialise in understanding what it takes from a marketing perspective to deliver an effective marketing plan for technology, and the communications material that you need to go with this.
We help our clients to:
- Counter the problem of technology “push”
- Develop a marketing strategy that prioritises and focus time on the most effective places to market innovation
- Describe technology in terms of the benefits that it will deliver
- Identify the right people to market it to, and how best to contact them
We do this by:
- Completing market research to understand the world from your potential customer’s perspective and determine the options and mechanisms to create value
- Writing copy that changes the message and the information provided depending on the intended audience – a venture capital fund manager will want to know different things to the Head of R&D
- Deliver technically focussed websites, business presentations, corporate identities, and marketing collateral that carefully highlights the novelty, uniqueness and innovation behind our clients business
- Build a networking map and strategy that will open up the opportunities and markets for our client’s technology
In the end marketing is not “rocket science” or as hard to understand as any of the great scientific fields that our customer work in. It is however a profession and takes experience to master. We like to think of it as a logical way to approach the “art” of selling and business development, and as such should be applied with the same rigorous approach that scientist apply to their scientific research!